What are the keys to getting verified on Instagram?
If you have been seeing little blue checks popping up next to some of your favourite Instagrammers’ names on the picture-sharing social giant, you may be wondering what they are. The answer is rather simple: These are accounts that have gone through Instagram’s new Verified Badges program, where account holders can show that their Instagram profile is the legitimate representation of themselves.
Similar to Twitter’s Verified blue checkmarks on verified Twitter accounts, this blue checkmark gives users the confidence to know that they are interacting with the real, authentic account, and not a fake account.
What is so important about getting verified on Instagram?
This isn’t something that is just in the realm of celebrities and billion-dollar conglomerates, either. The simple fact is, nowadays just about any account can get verified with a simple verification process through Instagram. If you are an internet marketer trying to use Instagram to grow traffic to your website or sales funnel, or just simply promoting content or your own products on Instagram, having your own Verified Badge will show everyone who visits your page or posts that you’re the real deal.
The Instagram experts over at myhotfollowers did some research and confirmed the notion that the majority of social media users feel better knowing they are interacting with a real person/account, and not an impostor trying to pass themselves off as a celebrity or business. Knowing that someone is interacting with the real brand or person is also a great way for them to engage with them in real-time, knowing that the account is verified to actually belong to that specific company or individual.
If you want to reap some of the benefits of having your own Verified Badge, but you don’t know how to get verified on Instagram, don’t worry. We’re going to walk you through the whole process to make it simple for you to get your account verified today.
How do I get verified on Instagram?
Let’s face it, having a blue checkmark by your account name is a bit of a popularity or status thing, as well. That little icon has sat next to the names of celebrities and major organizations for a while now, and now you can join this verified club by undergoing a quick and simple process.
With your own identity verified on Instagram, you will be the authentic source for all things related to your brand. People will know they are interacting with the real deal, and that will make them engage with your profile even more. This can be great for converting followers into potential customers if you are in the online sales game.
Instagram opened up the verification process for anyone who owns an Instagram account for personal use, or for people who run an Instagram Business account. It won’t be the easiest thing to do, however, as there are still some standards that Instagram maintains. You need to be an account that is in public interest, as Instagram states it.
You should also always make sure are consistently abiding by Instagram’s Terms of Service, as well as the Instagram Community Guidelines. Your account must also meet the following prerequisites to be considered for verification:
- Your account must be completely genuine and authentic
You have to be who you claim to be for consideration for verification. This means you will have to prove your identity (you may need to submit a photo ID/driver’s license as a form of identification), show that you are a registered business or other such public entity. Before you request verification, double-check to make sure your full name on your ID is the same as your Instagram bio. If you’re attempting to verify a business account, you may be asked to submit the relevant business documents in the application process.
- Your account should be completely unique
Instagram is very strict about their one account per user verification. Fan accounts for celebrities or musicians won’t be qualified, and neither would content pages that don’t curate original content. Meme accounts are also generally not considered for Instagram verification. Be sure to be posting consistently at the times your followers are active.
- Your account must be able to be viewed by the public
In order to get your Instagram account verified, you must be sure to open up your profile to the public. Some companies have even played around with the concept of private accounts, but it rarely works out, and Instagram will not qualify any closed page for a Verified badge.
- Make sure your account details are completed
You should ensure that you have a completed biography on your page, as well as a good looking profile picture, and a few original posts. Try to keep everything original, because you don’t want to overshare things that you didn’t create. Show Instagram that you’re an active user of the platform, by regularly uploading Instagram stories and having the most up-to-date profile photo.
- Make sure your page is something notable and to the public’s interest
Instagram has made it quite plain that accounts wishing to get verified must be representative of a notable person, brand or company, organization, or public entity. Build up the engagement and exposure on your account. Try and get yourself featured in notable news sources, use effective hashtags and avoid excessive promotional content, to begin with. It would also help to have an engaged audience who continue to support your posts with likes.
Getting Instagram verified: step-by-step instructions
1. On your profile, click on the Menu button in the top right corner
2. Click on ‘Settings’ at the top of the list
3. Scroll down and click on ‘Account’
4. Now click ‘Request verification’ to begin the process
5. Fill out your full name, business name and category
6. Upload a high-quality photo of your ID and business documents
7. Click ‘Send’ and wait 24-72 hours for the verdict
What is so important about getting verified on Instagram?
Think about it. When you’re scrolling through Twitter and looking at some of the new tweets from some of your favourite brands, actors, politicians, musicians, or businesses, there is something refreshing about seeing that blue checkmark next to their name. When you do, you know that is the authentic account, and not someone trying to pass themselves off as someone else.
If your account meets the above prerequisites mentioned in this post, you should be able to satisfy Instagram’s requirements and get your own verified blue badge. When you do, you will be able to reap all the benefits that coveted blue checkmark brings with it, and will be representing yourself and your brand as the one authentic source for anything related to your life or your business. Being verified will also make your Instagram marketing efforts a lot easier, as you’ll be able to gain trust from new followers more comfortably (if you need a headstart with increasing your follower count, consider buying Instagram followers from myhotfollowers).
What’s better than letting people know they’re communicating with the real deal? You can do it! If you think your page is up to par with Instagram’s verification requirements, then you should look into getting your account verified today.